At bloody last. Almost by accident Labour has hit upon the strategy that can actually hurt the Tories. Their inconsistencies and intellectual dishonesties have been building up for a while, and over the past month they have finally put their rope upon the gallows. However it would be completely wrong for Labour to crow over the fact that despite the best intentions of Geoff 'Buff' Hoon it's been a good month for Labour. In order to avoid the same mistake Labour must look at why Cameron's strategy has been wrong, not just over the past month but for 5 years. It starts with the phrase 'one can prove anything with statistics'. No doubt there are a lot of things about Britain that are not 'Great' but one can overstate the point, it is not 'broken' as the Tories like to say, nor are we 'broke'. On the other hand 'Voting Blue' was never going to turn Britain green, and as for 'letting sunshine win the day' fucking hell, for a party whose natural pessimism about human nature is a selling point, that is just idiotic. An opposition can say anything it wants, a government cannot. It can be darn obfuscating, it can tell you meaningless things and dress them up as profound achievements, it can even produce cringe worthy soundbites, but it quite rightly gets pilloried when it oversteps the mark (Iraq, fundraising, etc). Here is Cameron's strategy's major flaw, he consistently overstates his case, people may be fearful about crime and feel someone should do something about it, but they know it hasn't gone up 236% in 7 years, with the proliferation of CCTV it has understandably gone down. In layman's terms if you want to impress a girl and keep your dignity you may overstate your knowledge of music, you don't claim to be best mates with Oasis. Both cases smack of only one thing, ulterior motives. So instead of a credible and fair way of reducing the deficit we get 'the nation's maxed out its credit card' or instead of let's reduce crime and disillusionment with society we get 'broken Britain'. In the individual case Liam's best mate just wants the girl's nickers on the floor, in the Tories case it is power and the ability to do things the public might not want but hedge fund managers think are great. People quite rightly ask 'If you do genuinely care, then why use lies and misrepresentations?' Labour has become mistrusted because it did the same, it overstepped the mark between portraying the best of itself and dishonesty, we know the Tories are worse than they are, simply because against a weak government they can't put their case without resorting to idiotic sophistry. Labour should not crow or claim this shows why Tories are evil scum, that would be the same mistake, let the Tories show put a flush on the table or get caught bluffing. With the amount of PR men and tabloid types in their ranks, my bet's on the latter.